Punt Kick — Shaping DEI Competency — Dora Küntzel

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Bias in Job Adverts

Are you using ChatGPT for job adverts? Check out for its inclusivity!

An analysis* of 7,000 job adverts created by humans and compared with ChatGPT-generated adverts for each of these positions, revealed that ChatGPT-written job ads are:

  • Almost twice as biased overall as those written by humans

  • 41% more biased against people with physical disabilities compared to human-written ads

  • 41% less inclusive towards neurodivergent candidates

How can you ensure that job adverts are more inclusive?

When I audit job advertisements for clients, I check for many indicators, among them:

  • Gender-specific, gender-neutral, and gender-coded language

  • Competences and task descriptions and their relevance for the job

  • Differentiations between what is essential and what is preferred

  • Information on salary range

  • Inclusive benefits

  • Remote and flexible work options

  • Accessibility and accommodations

  • Jargon and metaphors

  • Plain language

  • Representative imagery

  • Readability

This list is not exhaustive, but for me it’s a good starting point to assess the adverts and propose changes that make job ads more inclusive and appealing to a wider range of candidates.

What would you add to this list that could help to verify the job ad inclusivity?

If your organization needs support in making your communication more inclusive, let me know, I’d be happy to help you started.

Source: Develop Diverse “Don’t Use ChatGPT To Write Your Job Adverts. Study On Its Biasness”